I was reading this article posted on ARS Technica yesterday. It showed a Google home page that had its content hijacked by the local ISP, Rogers Communications and Rogers specific content was added to the Google page as it passed through the Rogers servers. The purpose of this particular occurrence seems to be pretty benign, but the potential of what this ability could do to internet content everywhere is unbelievable. This has spawned a Toronto Star article where supposedly Google has noticed and is looking in to resolving the issue.
I’m not sure what bothers me most about this, the fact that someone came up with the idea and implemented it or that now that it has been shown to be possible, who else make take complete advantage of it and completely corrupt the internet as we know it. I think this is a bad thing.
Big brother is already watching us. Seriously.
And yes, I foresee major change in Internet access in the next five years. It will become the new television, with access everywhere, with commercials, and pay for programming sites.
The networks are already experimenting with it, and Tivo is the next generation. For a small fee, you will be able to watch what you want, when you want, how many times you want, if the network provider also allows it…..