TV advertizing is pissing me off more and more every day. Heres the guy in the Dell commercial who “…wants to buy a computer for his daughter…”. You’re taken on a trip with him to a store where he doesn’t have to bother with any line, or out of stock problems, then all of sudden he’s back home and the sales rep on the phone tells him its on its way to him. Well woopo-de-do! The reality of the situation is that this father just lumped down about $2000 for this computer which he likely couldn’t afford in the first place. Or the Toyota commercial where the cars in the dealership are literally disappearing so quickly that when one guy turns around to yell at his wife to come and have a look, when he turns around, its gone. They make it seem that buying a car is a simple as going into a corner store to buy a chocolate bar. Well I guess it might be if you have $30,000 in your pocket but no matter how much the advertizes might wish it for their customers, its just not going to happen.
And what is the end result of all of this kind of advertizing? Does it entice people to go out and buy more, well in some cases that might be true, but I think it causes angst for alot of people. It makes people think that buying a car is as simple as buying a chocolate bar, and when they go down to actually buy that car it actually isn’t that easy and they wonder what is wrong with them, that it isn’t that easy. And so those people work harder, cause they then relate not having enough money to buy a new car every week is a bad thing, and then their family life suffers, they get a divorce, have to pay alimony and in the end have even less money to buy such things than they started out with in the first place. Isn’t advertizing wonderful?